亚马逊黑五网一爆单过后,你的账号存在这些风险!

亚马逊黑五网一爆单过后,你的账号存在这些风险!

黑五过后,本来是卖家们盼了大半年的淘金周。然而,莫名其妙的绩效审核让斗志昂扬的卖家们崩溃在电脑前……

更有连绩效通知都没有,直接就下架listing的……

相信这是每一个卖家的噩梦,尤其在旺季,简直让我们这些憋了大半年的中小卖家感到绝望。

账户安全已经是每个亚马逊小伙伴运营过程中的重中之重。

那么,如何确保自己的帐号安全呢?

首先,我们要知道哪些问题会导致店铺被审核?

一、账户状况指标

要想账户一直处于Active状态,就一定要重视账户健康状况 (Account Health)。账户状况指标对一个账户的正常运作是十分重要的,它主要取决于下面8个指标:

1. 订单缺失率<1

2. 取消率<2.5%

3. 迟发率<4%

4. 有效追踪率>97%

5. 准时到达率>97%

6. 退货不满意率<10%

7. 客户服务不满意率<25%

8. 24小时联系回复>90%

很明显,这些指标都是以百分比形式来评估。所以如果新帐号订单不是很多的时候,突然来一个问题就会影响你的账户健康。同时,老账户也不可以对这些指标掉以轻心,一旦你帐号严重超标出现红色状态,亚马逊会很快暂停你的销售权或是移除你的销售权。

因此,每天看我们后台的指标是十分有必要的。

二、侵权

在选品过程中,不能盲目跟风,也不可以抱有任何侥幸心理。一定要排除任何侵权产品和潜在侵权产品。不然由于侵权被投诉也是得不偿失。

侵权有两种,一是商标侵权,二是各种知识产权侵权

如何避免自己的产品侵权?我们需要判断自己是否存在侵权的风险

1.商标侵权:

欧盟商标查询(链接: https://euipo.europa.eu/eSearch/)

美国商标查询(链接: https://www.uspto.gov/trademark)

2.知识产权:品牌,专利(外观专利、功能性专利)

美国专利查询(链接:https://www.uspto.gov/patents-application-process/search-patents)

三、关联

亚马逊规定一个卖家只能拥有一个亚马逊账户,如果被亚马逊监测到两个账户是同一个卖家操作,亚马逊会要求你强制删除其中的一个账户所有的Listing。如果你不删除亚马逊有可能把你两个账户全部关闭。

如何防关联

如果您想多账户操作,那就要做到让亚马逊觉得是不同人拥有和操作这几个账户。

做到“十新”:新邮箱,新电脑,新系统,新浏览器,新路由,新宽带,新手机号,新信用卡,新收款账号和新产品。

四、产品品质

可能有小伙伴会站出来说品质不行最多引来差评,我们再给买家送一个或者退款就行了。怎么会到影响账户那么严重呢?

注意!一条热卖的Listing往往会因为多个卖家关于品质的投诉而被亚马逊禁售。

一定要小心谨慎。从这些从小的细节来规避大风险的爆发。

如果店铺真的不幸被block,我们该怎么办?

1.先冷静下来,要仔细看店铺被block的原因是什么

2.尽快着手做亚马逊的申诉,因为申诉一般需要24到48小时,

并且还有二次申诉的可能。时间就是金钱

3.写申诉时一定敢于承认和改正,态度一定要诚恳

在邮件中,首要表明你已经调查了店铺被封具体原因,想出一些方法来确保以后不再发生同样的违规行为。还要重点说明如何长期内让客户满意一定要包括具体的计划和合理的目标和解决方案。总之,一定要让亚马逊看到你的诚意和决心。

附上一篇卖家ODR过高被移除销售权的英文成功申诉模板,但小编建议大家还是根据自身的情况来写,毕竟别人的不一定适合自己

(ODR过高被移除销售权的英文申诉模板)Dear Seller Performance Team,

Thank you for your concern of our account. Before receiving the performance review notification, we were exactly working with the customers to resolve their problem. We firmly believe that we’re not only providing the product but also the customer service. Firstly, we’re very sorry about our negligence of packaging, and the incaution of carrying and transpoting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. Secondly, the incaution of testing and checking up by the tester in factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product,we had contact with the customer and shipped the missing element, and sorry to bring him inconvenience. These are our faults due to lack of strict management of the product and service providers. Thirdly, we’re new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didn’t work, we promise this would never ever happen again to the customers.

We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired our customer service. We promise to provide customers both good products and good customer service. If we have the chance to continue selling on Amazon, we will do as follows:

1. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory. We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good working condition.

2. We will ask the factory to package with stronger crashproof and shockproof measure, like filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transpoting service.

3. We will keep logining in the Amazon sellercenter on PC and check up buyer message at least three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transpoting package. To improve the customer experience by pre-sale, in-sale, after-sale process.

We write this sincerely and will try our best to provide good products and customer service on Amazon. Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look foward to hearing from your reply. Thank you very much.

Best Regards,

XXX

在这里提醒大家,销量固然重要,但是店铺被封了就game over了。

所以各位卖家尽量不要为了短期的利润做违反亚马逊政策的事情,这样反而得不偿失。

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